![]() Since its launch in late 2016, the Insta-story feature actually overtook Snapchat in audience size and has grown to have over 300 million daily active users. While the order of the viewer list may be an intriguing case to crack, at the end of the day, the most important piece of information is having the ability to see who’s viewing your stories.Yes, we know you do it – we do it too – Instagram Story stalking that is. Essentially this list is the key to see who your audience is and if your targeting efforts are being met.īeing aware of who your audience is, is a huge part of being successful on Instagram. This will not only help you to connect with your fans, but keep them interested in your content.Īdditionally, if you know who is interested in your Stories, this could either help you to target more people within this group or allow you to see if you need to shift your efforts in a completely different direction. Take a moment to scroll through your viewer list and begin engaging with your viewers. Whether someone is 4th on your list, or 188th, they’ve still viewed your story which means they are interested in what you’re posting and what you have to say.įor brands and businesses this is a great way to gather data on your key demographic and sort out what type of person is interested in your stories.įrom this list of viewers you can get a better idea of where your target audience is geographically, gender ratio and so much more. Regardless of the order of viewers, it’s important to know who is viewing your story overall. ![]() ![]() Take note of the people viewing your stories. Ultimately, the list eventually remains the same as your story reaches it’s expiration date or traffic fizzles out.ĭespite the order of the list on your story, there’s one important thing to take away from it. Then the list changes the more you check it out to show you new people that are viewing your story. Yet, other studies show that the ranking has to do with people YOU have interacted with most. Messages sent by the viewer to the Story poster Viewer interaction with a creator’s account with likes, comments, etc Other factors that play into the algorithm according to IG Reviews include: This could determine the level of interest people have when viewing your content. Of course, for businesses and brands it’s important to understand the rank of this list. They seem to enjoy keeping people in the dark. However, we can all agree that Instagram will certainly throw many more factors into the mix than just the two above, to create their complex algorithm. Essentially, this gives you an idea about whether your story is compelling enough to leave people wanting more, or if viewers cannot relate to your content and exit out of the story right away. If you have a business profile, you’re able to see the actions taken from the story, impressions, follows and navigation actions which include things like clicking forward while viewing your story or exiting the screen once your story is viewed. From this data, you are able to track things like how many people have seen it or even the demographic of who is watching your stories. Since Stories are unable to receive likes, it makes sense especially from a brand or business perspective, to be able to see who is viewing your story. To break it down for you, there are several factors that may contribute to the order of your Instagram story views. Regardless of what people think, neither scenario seems to completely solve the mystery of the Instagram Story views ranking system. ![]() Others say the accounts on top of the list are the people who stalk your profile on the reg. Some seem to think it may be due to the amount of interaction you have with a person, whether that be through direct messaging, liking or commenting. We get who is viewing your story, but the question is, what is the deciding factor between being higher or lower on the views list? It certainly isn’t chronological! ![]() No one seems to have any idea about the rhyme or reason behind it. ![]()
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